The Impact of Big Data Analytics and Digital Transformation on Organizational Performance in the Saudi Telecom Sector: An Empirical Study
DOI:
https://doi.org/10.62843/jrsr/2026.5a197Keywords:
Digital Transformation, Big Data Analytics, Organizational Performance, Telecommunications Sector, Dynamic Capabilities TheoryAbstract
Based on dynamic capabilities theory, this paper examines how digital transformation and big data analytics affect the performance of organizations within the Saudi telecommunications industry. The quantitative research design was used with a structured online questionnaire that was conducted with the employees in digital, analytics, IT, and operational positions in large telecom centers in Riyadh, Jeddah, and Dammam. The descriptive statistics, correlation analysis, and multiple regression were used to analyze 124 valid responses using SPSS. The results show that digital transformation and big data analytics positively and statistically influence the performance of organizations. Nonetheless, big data analytics proved more predictive, indicating that data‑driven decision‑making is more significant for improving performance outcomes. Digital transformation is positive but appears conditional on organizational preparedness, employee abilities, and its successful implementation within current processes. The regression model has been able to explain 44 percent of the variance in organizational performance, which indicates the significant combined effect of the two capabilities. The research is a contribution to the theory in that it empirically confirms the dynamic capabilities theory in a non-Western, technology-driven setting and incorporates digital transformation and analytics into one conceptual model. In practice, the results can be used to offer practical suggestions to telecom managers and policymakers who want to align digital efforts with performance and Vision 2030 goals. Future studies should adopt a cross‑sectional design using interviews and surveys to understand challenges faced, evaluate the effectiveness of adopted practices, and highlight prospects to achieve desired outcomes in other Gulf Cooperation Council states.
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