Connected but Isolated: Examining the Relationship between Digital Social Engagement, Loneliness, and Political Polarization Among Generation Z in the Digital Era

Authors

  • Tehmina Bilquees M.Phil. Scholar, Department of Sociology, PMAS Arid Agriculture University, Rawalpindi, Punjab, Pakistan.
  • Muhammad Ali Zia Visiting Lecturer, Nishtar Medical University, Multan, Punjab, Pakistan.
  • Faiza Qureshi Visiting Lecturer, Nishtar Medical University, Multan, Punjab, Pakistan.

DOI:

https://doi.org/10.62843/jrsr/2026.v.iii.222

Keywords:

Generation Z, Digital Social Engagement, Loneliness, Political Polarization, Social Media, Digital Connectivity, Social Identity

Abstract

Digital technologies have provided a boost for the social and political lives of Generation Z, placing them in a paradoxical situation where they are well connected via digital technologies but also experiencing loneliness and social disconnection. This study examines the connection between digital social engagement, loneliness, and political polarization of Generation Z, with the overall goal of gaining insights into the impact of online connections on the psychological lived experiences and political orientations of young people. A quantitative cross-sectional design was employed, and data were collected from 180 Generation Z students of Emerson University Multan, Bahauddin Zakariya University Multan, and Muhammad Nawaz Sharif University of Agriculture Multan. Data were gathered through a structured questionnaire assessing digital social engagement, loneliness, and political polarization and analyzed descriptively, with reliability, correlation, and regression analysis using SPSS. The results showed strong correlations between digital social engagement, loneliness, and political polarization. Findings indicated significant correlations between digital engagement and increased levels of loneliness and political polarization among participants. Moreover, loneliness was an important factor in the relationship between digital connectedness and politics. The results indicate that while digital communication can offer a sense of belonging and participation, it can also lead to social isolation and polarization when social relationships are predominantly digital. The research contributes to knowledge regarding the complex social consequences of digital transformation among Generation Z and highlights the need to support healthy digital engagement, meaningful social connections, and balanced political use of the internet.

Author Biography

  • Muhammad Ali Zia, Visiting Lecturer, Nishtar Medical University, Multan, Punjab, Pakistan.

    Corresponding Author: alizia.ewf@gmail.com

References

Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: A review of social media applications and definitions from 1994 to 2019. Cyberpsychology, Behavior, and Social Networking, 24(4), 215–222. https://doi.org/10.1089/cyber.2020.0134

Amin, Z., & Zinaida, R. S. (2024). Digital loneliness in social media: The epoch of our connected and distraction world. In Islamic finance: New trends in law and regulation (pp. 807–827). Springer Nature Switzerland.

Bennett, W. L., & Segerberg, A. (2023). The logic of connective action: Digital media and the personalization of contentious politics. In Handbook of digital politics (pp. 287–338). Edward Elgar Publishing.

Bowler, A. (2020). Isolation among Generation Z in the United States. Ballard Brief. https://ballardbrief.byu.edu/issue-briefs/isolation-among-generation-z-in-the-united-states

Chari, S. (2025). Social isolation among the connected generation. London Journal of Research in Humanities and Social Sciences, 25(14), 37–117.

de Sequeira, A., & Lin, M. (2026). Loneliness in the age of AI companions [Major research project, OCAD University]. OCAD University Open Research Repository. https://openresearch.ocadu.ca/id/eprint/4966/

Getreu, H. (2022). The relationship between social media and political polarization among members of Generation Z [Undergraduate distinction paper, Otterbein University]. Otterbein Digital Commons. https://digitalcommons.otterbein.edu/stu_dist/102

Jain, A., & Tomar, S. (2025). The role of spirituality in reducing loneliness among Generation Z. International Journal of Indian Psychology, 13(4), 2787–2798. https://doi.org/10.25215/1304.252

Latupeirissa, J. J. P., & Cistadewi, N. M. W. (2025). Social media trends and FoMO among Gen Z: A systematic literature review. Observatorio (OBS), 19(3). https://doi.org/10.15847/obsOBS19320252631

Literat, I., & Kligler-Vilenchik, N. (2021). How popular culture prompts youth collective political expression and cross-cutting political talk on social media: A cross-platform analysis. Social Media + Society, 7(2). https://doi.org/10.1177/20563051211008821

Norhabiba, F., Lina, H. N., Setiadi, T., Arianto, O. D., Sukardani, P. S., Setianingrum, V. M., & Mutiah. (2025). The phenomenon of “connected but alone” and “constant connectivity” among Gen Z in Surabaya, Indonesia. International Journal of Research and Innovation in Social Science, 9(11), 5638–5643. https://doi.org/10.47772/IJRISS.2025.91100439

Rynarzewska, A. I., Waldsmith, C. M., & Nikolov, A. N. (2026). Polarization: Linking loneliness and social media dependency. Journal of Services Marketing, 40(3), 398–411. https://doi.org/10.1108/JSM-08-2025-0508

Seibel, A. E. (2025). Political socialization in Generation Z.

Tajfel, H., Turner, J. C., Austin, W. G., & Worchel, P. (2001). An integrative theory of intergroup conflict. In Intergroup relations: Essential readings (pp. 94–109).

Weintraub, L. (2025). Polarization and civil discourse in America: A case study of respectful dialogue as a moderating influence on Generation Z [Doctoral dissertation, Pepperdine University]. Pepperdine Digital Commons. https://digitalcommons.pepperdine.edu/etd/1602

Downloads

Published

2026-06-30

How to Cite

Bilquees, T., Zia, M. A., & Qureshi, F. (2026). Connected but Isolated: Examining the Relationship between Digital Social Engagement, Loneliness, and Political Polarization Among Generation Z in the Digital Era. Journal of Regional Studies Review, 5(3), 98-112. https://doi.org/10.62843/jrsr/2026.v.iii.222

Similar Articles

111-120 of 122

You may also start an advanced similarity search for this article.