Challenges, Support Ecosystem, and Survivability Dynamics of Women Entrepreneurs in Urban Area of Pakistan
DOI:
https://doi.org/10.62843/jrsr/2025.4d138Keywords:
Women Entrepreneurs, Women Chambers of Commerce and Industry (WCCIs), Small and Medium Enterprises Development Authority (SMEDA), SurvivabilityAbstract
The primary aim of this research study is to critically analyse the dynamic interplay between socio-cultural constraints and economic coping strategies among urban women entrepreneurs in Pakistan. This involved multi-faceted approach to first identify and categorized the core systematic barriers, especially the limitation imposed by gender inequality i.e., patriarchal control and financial execution, which restrict the growth and formalization of women-led micro enterprise. At the same time, the study aimed to investigate how well self-driven strategies specially, the quick uptake of digital platforms can get around traditional market limitations and overcome physical mobility barriers. Lastly, the study aimed to derive strong, contextualised theoretical implications and practical policy recommendations necessary for building a truly inclusive an enabling entrepreneurial environment within the urban Pakistani context by assessing the applicability and usefulness of current institutional and policy support mechanisms against the lived realities and needs of these entrepreneurs. Purposive sampling technique is used in this study. Semi- structured interviews and phenomenology are used in this qualitative study to examine the experience the barriers of 30 women and determine their barriers to becoming sustainable entrepreneurs in urban area of Pakistan.
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